My Reflection

Since, the first day until today that I studied this class and made this blog. I meet a lot of inconvenience and get new knowledge. I understand more about the marketing. I felt happily and lucky that I meet a good teacher like Ajarn Gob. She taught to know the trade. She has style teaching that I like very much. It is one reason why I want to learn with her. She is super woman in my mind. For the last, I feel satisfied and thankful for your suggestion.

Promotion Strategies

What are key promotionstrategies of the brand?
-----> What make the brand successful in terms of promotion strategies?

KEY SUCCESSFUL FACTORS

Phuket Pearl is number one brand that well known and very famous in the southern Thailand. Most people know about a pearl. Importantly, the pearl had a various designs. That shape we can see in classic pearl. Because of the classic pearl, it can spread their charm to the customer to attract it. In addition, there is quality pearl from their pearl farm. Besides, the good quality and good service had created an impression to the customer. And it still emphasizes advancement in the produce.
Finally, Phuket pearl had gotten a universal reward for an ornamental design.

Thanks for the informatiom from

http://www.phuketall.com/news/Phuketnews-2010-01-19_10.php

USP/POSITIONING & BRAND/LOGO

USP/POSITIONING

The pearl is positioned as a high class with luxury jewelry and had made a good service for customer mind. The pearl use specific product design is a unique selling point (USP). They divided in various styles to focus on the customer. For each style of all modals have superiority complex in self. This pearl jewelry has mixed with other material; gold, diamond, silver or another. Important, types of the pearl have different tone of pearl. Certainly, it is comfortable to choose in your wantage. They use a modern product design and quality product for the contentment of the customer. Moreover, they have development in a product design to continue for your desire.

BRAND/LOGO

Logo of Phuket Pearl is pearl oyster. That symbol show identity of the Phuket Pearl .

TARGET GROUPS

Target customers who have potential to purchase the pearl jeweler are a highly favorite. Especially, the main customers are women and senior citizen. Beside, the foreign traveler is the focus group that is highly potential to expand the market.

Nowadays, the market pearl had changed. There are customers in small group. Really, the pearl is well-known. If we can create various products and integrate with technique, it can specify the market in any target group.


Thanks for the information from

http://www.bangkokbiznews.com/2007/03/06/WW53_5310_news.php?newsid=57481

PRODUCT STRATEGIES

...Product Lines...

There are variously type of the pearl the in the world but this company is cultivating 3 types, such as Mabe pearl, Akoya pearl and South Sea pearl. The part of other pearls, the company had imported from China.

Mabe Pearls: Half Pearls with Whole Beauty

Mabe Pearls are quite different from what you might consider “normal” pearls. These pearls are a half-spherical pearl on the inside shell

Akoya Pearls are the Heart of the Sea

These pearl are glistengly pearls more then other pearl and typically in the range about 5 mm to 11 mm. the color pearl are white or cream in body color and rose, cream overtone.

South Sea Pearls: Exceptional Quality and Beauty

These pearl are originated by the big oysters. This type of pearl mostly is lager 10 mm to 20 mm. The South Sea pearl is expensive pearls more than other pearls on the market. The color pearls are white, silver and gold color.

The people mostly like single colour jewelry but some person want multicolor.


Thanks for the information from

http://www.pearlsofjoy.com/Types-Of-Pearls_ep_47-1.html

COMPANY BACKGROUND

Phuket Pearl Industry was famous about the pearl in Thailand. The company is completely manufactured about the pearl. It had featured about an aquaculture farms, an industrial factor and show room. Certainly, the company was established than forty years. Formerly, the invention of a small pearl farm was at Rung Island. Until, the company laid stably the foundation of business about the pearl. And it still can compete with the market both internal and external country.

Thanks for the information from

http://www.bangkokbiznews.com/2007/03/06/WW53_5310_news.php?newsid=57481