My Reflection

Since, the first day until today that I studied this class and made this blog. I meet a lot of inconvenience and get new knowledge. I understand more about the marketing. I felt happily and lucky that I meet a good teacher like Ajarn Gob. She taught to know the trade. She has style teaching that I like very much. It is one reason why I want to learn with her. She is super woman in my mind. For the last, I feel satisfied and thankful for your suggestion.

Promotion Strategies

What are key promotionstrategies of the brand?
-----> What make the brand successful in terms of promotion strategies?

KEY SUCCESSFUL FACTORS

Phuket Pearl is number one brand that well known and very famous in the southern Thailand. Most people know about a pearl. Importantly, the pearl had a various designs. That shape we can see in classic pearl. Because of the classic pearl, it can spread their charm to the customer to attract it. In addition, there is quality pearl from their pearl farm. Besides, the good quality and good service had created an impression to the customer. And it still emphasizes advancement in the produce.
Finally, Phuket pearl had gotten a universal reward for an ornamental design.

Thanks for the informatiom from

http://www.phuketall.com/news/Phuketnews-2010-01-19_10.php

USP/POSITIONING & BRAND/LOGO

USP/POSITIONING

The pearl is positioned as a high class with luxury jewelry and had made a good service for customer mind. The pearl use specific product design is a unique selling point (USP). They divided in various styles to focus on the customer. For each style of all modals have superiority complex in self. This pearl jewelry has mixed with other material; gold, diamond, silver or another. Important, types of the pearl have different tone of pearl. Certainly, it is comfortable to choose in your wantage. They use a modern product design and quality product for the contentment of the customer. Moreover, they have development in a product design to continue for your desire.

BRAND/LOGO

Logo of Phuket Pearl is pearl oyster. That symbol show identity of the Phuket Pearl .

TARGET GROUPS

Target customers who have potential to purchase the pearl jeweler are a highly favorite. Especially, the main customers are women and senior citizen. Beside, the foreign traveler is the focus group that is highly potential to expand the market.

Nowadays, the market pearl had changed. There are customers in small group. Really, the pearl is well-known. If we can create various products and integrate with technique, it can specify the market in any target group.


Thanks for the information from

http://www.bangkokbiznews.com/2007/03/06/WW53_5310_news.php?newsid=57481

PRODUCT STRATEGIES

...Product Lines...

There are variously type of the pearl the in the world but this company is cultivating 3 types, such as Mabe pearl, Akoya pearl and South Sea pearl. The part of other pearls, the company had imported from China.

Mabe Pearls: Half Pearls with Whole Beauty

Mabe Pearls are quite different from what you might consider “normal” pearls. These pearls are a half-spherical pearl on the inside shell

Akoya Pearls are the Heart of the Sea

These pearl are glistengly pearls more then other pearl and typically in the range about 5 mm to 11 mm. the color pearl are white or cream in body color and rose, cream overtone.

South Sea Pearls: Exceptional Quality and Beauty

These pearl are originated by the big oysters. This type of pearl mostly is lager 10 mm to 20 mm. The South Sea pearl is expensive pearls more than other pearls on the market. The color pearls are white, silver and gold color.

The people mostly like single colour jewelry but some person want multicolor.


Thanks for the information from

http://www.pearlsofjoy.com/Types-Of-Pearls_ep_47-1.html

COMPANY BACKGROUND

Phuket Pearl Industry was famous about the pearl in Thailand. The company is completely manufactured about the pearl. It had featured about an aquaculture farms, an industrial factor and show room. Certainly, the company was established than forty years. Formerly, the invention of a small pearl farm was at Rung Island. Until, the company laid stably the foundation of business about the pearl. And it still can compete with the market both internal and external country.

Thanks for the information from

http://www.bangkokbiznews.com/2007/03/06/WW53_5310_news.php?newsid=57481

RATIONALE: Why this brand?

There are various types of the jewelry. The pearls are jewelry to create on the world. Strange, it had originated from animal under the sea. The pearl is an immortal ornament and it isn’t easy obsoleteness. This decoration is appropriate for a several garments. Important, the pearl show the gorgeous images for the wearer.

I look fixedly at the animal breeding. Certainly, it had an extreme valuable. The last years, my friends and I had gone to the Phuket pearl industry company. We got to know a procedure to produce the pearl jewelry. At there, we had met to import and export about product with the manager of our company. Consequently, I want to study the detail of the marketing in this product. Furthermore, it are continually the knowledge about the pearl business.

Letter of invitations for professional comments

Dear all of my business parners

I am a General Manager of pearl jewelry business. Nowadays, there are various styles in the business administration that the customer can select to consume the best things.
Therefore, our company needs to find new style product for satisfied customers. I believe that you are professional administrator. You can help us in proceeding and development to show comment to you desire.

The sincere delight for your opinion

sincerely,

Miss Jaruwan Bangkaloo

General Manager of Pearl jewelry

My journal week 6

The business, there is a delicate negotiation you don’t always say exactly what you think! You need to be able to express yourself diplomatically, to make your point firmly but politely. For this class, we practiced rewrite in the sentences about the response. Anyone offered to rewrite to their sentences. Aj.Gob discussed possible of the sentences. After that she told about mid-term exam that it is about strategy of marketing. Produce strategy will use in mid-term exam to compose product, promotion, and target group of marketing in product of myself. In addition, it will have question concept of business. This mid-term exam, anyone in my class can take dictionary and some work sheet to enter inside classroom. This week, I prepared to presentation I feel happy and funny in this class. Nevertheless, I had tried to make it.

My journal week 5

For this class, teacher showed comment about presentation of each group in the last class. It was cause that I knew difference about presentation. There was comparable activity that it showed obvious identity in presentation. “You make something that it is yourself and you are adventurous to make new things” teacher said. Comment in this activity, it is well impulsion. Anyone can take development to show activity in the next time. Aj.Gob showed issues of interview. It is cause to help classmate and me in presentation more than this. Aj.Gob told that direct the way about introduce for interview.

One class in this week, aj.Gob showed the video about BBC news. After that she talked about schedule of the exams. She assigned comment to partners about 5 blog and she told that you are the blog police about the design in web blog; color, white space, front, focus, unity, balance and etc. Furthermore, she assigned the new presentation. It is activity that show greeting culture in role play of each group. However, I feel fun and happy for this class.

My journal week 4

For this week, aj.Gob explained about what is positioning? It means Band, Logo, and Symbol of product. And what is the concept of positioning? In this week, I learned about product strategy. It is about Marketing strategy (4ps); product, price, place, and promotion. And how many function involve in managing product? it is section of R & D that there is function research and development in customer group.
The last, every process will go on the system. The same epigram of Phillip Kotler told that "If you nail positioning and targeting, the rest falls into place."

“Look at yourself as a brand?” It is view point that can find prominent point in present for you. There was presentation of each group about job interview. I prepared information to show my brand. Activity showed a prominent point for their presentation. I felt very excited when I showed presentation. However, I made fully it.

Reflection (Victorie's Secret)

What did I learn from the Victorie's Secret.com?

I know this web page have style of fashion that it is proper for target grop. Colour of web page is attracted by customer that know pink colour convenient for women. Web page complicate invigation. There are subtopic to live in topic that is comfortable and conver to user.

Site map from this web page can help user in wonder that it can relate in any web page.

My journal week 3

Started in week 3, there was comment to blog and presentation of each group about Victoria’s Secret that each group summarized for discussion inside this class. I learned style marketing of Victoria’s Secret that target group of Victoria’s Secret is women. There were various style in choose products that we learned about the way of marketing of Victoria’s Secret after that aj.Gob assigned to write the reflective essay about web page of Victoria’s Secret. This subject, I can practice in writing very much. For me, I feel that I don’t strong writing skill. It can make me to try in writing more.

Aj. Gob told detail of course requirement and evaluation and explained about the mark in each section of the projects. Sometime, I feel that this subject to work hard but it is something to be challenge of me. However, I will make fully capability.

My journal week 2

In week 2, there were some friends to drop this class and it was been able to enroll by me. When I started learning, I felt enjoy with fashion show from some friends in this class. We had learned about business world and gotten to know the term business which I didn't know mean of some words in the past. Purchase of customer in the market may be different to goal of purchaser. Some people look from social image, social position, social class, social need and self image. And from brand of product, it is choice for customer that has result to purchase of customer. I understand to increase to marketing in business. In addition, I will try to make blog although I don't have experience for it.

My journal week 1

For first, I was worry so much because I couldn't register The English for trade subject. I had ever plan in term ago that I would like to enroll in this subject. I got to listen from my friend that there was something on the internet. That is creative web blog for yourself. I was interesting but I don’t know about means make the web blog. When I can enroll in this subject I got to try to success. I hope that I had been able to register it in second week.