PRODUCT STRATEGIES

...Product Lines...

There are variously type of the pearl the in the world but this company is cultivating 3 types, such as Mabe pearl, Akoya pearl and South Sea pearl. The part of other pearls, the company had imported from China.

Mabe Pearls: Half Pearls with Whole Beauty

Mabe Pearls are quite different from what you might consider “normal” pearls. These pearls are a half-spherical pearl on the inside shell

Akoya Pearls are the Heart of the Sea

These pearl are glistengly pearls more then other pearl and typically in the range about 5 mm to 11 mm. the color pearl are white or cream in body color and rose, cream overtone.

South Sea Pearls: Exceptional Quality and Beauty

These pearl are originated by the big oysters. This type of pearl mostly is lager 10 mm to 20 mm. The South Sea pearl is expensive pearls more than other pearls on the market. The color pearls are white, silver and gold color.

The people mostly like single colour jewelry but some person want multicolor.


Thanks for the information from

http://www.pearlsofjoy.com/Types-Of-Pearls_ep_47-1.html